History

wb compagnie, a company which now has international operations, was initially set up in 1997 in Furth im Wald, Bavaria, by Werner Berzl. The company philosophy “Nothing great has ever been achieved without enthusiasm” is now put into practice by a workforce of around 100 employees. For trade, industry and the service sector throughout Europe the company is a powerful partner in diverse sectors of business.

The foundation of the business divisions – milestones in the company’s history 

• 1997 Toys, Merchandising
• 2003 Loyalty
• 2006 Lifestyle
• 2007 Sports
• 2007 Uniform & Safety
• 2008 Corporate Business

A key focus is brand distribution and franchise business. Crossing all of its divisions, wb compagnie has built up a wide portfolio of products and brands featuring international brands such as:

• Hi-Tec (No. 3 in the world in the market for outdoor shoes)
• Magnum (global market leader in uniforms and shoes)
• ragwear (Europe-wide streetwear brand)

This portfolio features not only shoes but textiles and accessories as well.