Wednesday, 29. January 2014

Merchandising for Krone

The Krone Group belongs to the worldwide leading manufacturers of agricultural engineering and commercial vehicles. In the area of agricultural engineering, wb compagnie is supplier of fashion.


Full service provider: from requirements analysis, conception, design, product…

The result of requirements analysis and conception are textile collections for men and women. They include among others t-shirts, polo shirts, vests, sweat jackets, 2 in 1 jacket, softshell jackets and headwear. Individual and CI-conform design, optimal fitting, highest quality and corresponding functionality have been corner points of the development of the product range. The results are textiles for the perfect equipment of Krone customers, employees and fans in different weather conditions and opportunities. The colour green represents the area of Krone agricultural machines and finds itself accordingly in the design collections. Identification and brand communication join here stylish fashion of high quality and suitable for the daily use. The products are available in the Krone Online Shop. Further products are being developed.


… to process/project management and fulfilment

In addition to process/project management, wb compagnie is also responsible for fulfilment. An example is the softshell jacket from the wb compagnie NOS programme, which is a permanent feature of the Krone loyalty programme. This jacket is always in stock in the wb compagnie warehouse and is embroidered at short notice and individually with the Krone logo and the name of the retailer in the in-house embroidery department. wb compagnie sends it directly to the retailer.

About Krone Group

Innovation, expertise and responsibility – these three criteria have been at the core of the Krone Group philosophy since the company was founded. An ideal combination of technical skill, business acumen and customer proximity has contributed to the successful development of all Krone divisions. Krone is one of the most rapidly expanding manufacturers of agricultural machinery as well as commercial trailers, and is frequently lauded by the media as “the benchmarker”. The justification for this accolade is the high level of innovation that shines through in all the many unique product attributes. Krone agricultural machinery and commercial trailers are acclaimed around the world for complying with the most exacting quality specifications.

In the area of agricultural technology, Krone has chosen to specialise in the forage equipment segment, excelling in terms of advanced technology and rigorous quality standards. Krone’s rapid pace of innovation continues to consolidate the company’s global reputation. The latest example is Ultima, the world’s first fully automated round baler wrapper which can tie and eject bales on the move. This machine makes it possible to increase throughput by as much as 50 percent. Ultima is just one example of many outstanding agricultural engineering innovations from Krone; thanks to the continuous updating of its product range, the Krone brand has long been synonymous with technological leadership in the field of disc mowers, rotary tedders, rotary rakes, forage wagons and balers. Krone also supplies two self-propelled series – the high-performance BiG M 420 and BiG M 500 mower conditioners which deliver workrates of up to 20 hectares per hour and our precision-chop BiG X 1100 forage harvester (pumping out 1,078 hp), which continues to be the world’s most powerful agricultural machine.